Jaeger-LeCoultre Marks The Lunar New Yr With A Marketing campaign Starring Jackson Yee

To mark the 2023 Lunar New Yr, Jaeger-LeCoultre is delighted to announce a brand new marketing campaign starring its newest world ambassador, Jackson Yee (Yi Yang Qian Xi). Recognised as one of many main skills of the younger era in China, the actor, singer and dancer brings a compelling presence to this new sequence of images and movies.


Beneath the theme ‘Moments Made from Gold’, the marketing campaign celebrates these particular moments in life that really feel charged with optimistic vitality and create golden reminiscences. Fashionable, elegant and visually arresting, it has been shot in a minimal but richly dramatic setting of pink and gold – colors that symbolise luck, happiness and wealth and seize the enjoyment and vibrancy of Lunar New Yr celebrations. Centre stage is dominated by a big golden sculpture primarily based on Jaeger-LeCoultre’s new Artwork Deco-inspired alphabet created by Alex Trochut, the letter ‘M’ signifying the Grasp Extremely Skinny Tourbillon Moon, which Jackson Yee wears on his wrist.

“The New Yr is a time for festivity but additionally for quiet reflection on the golden moments that now we have already skilled and people than we are able to create sooner or later,” says Jackson. “To me, this watch has particular which means as a result of the moon governs our Chinese language New Yr but additionally as a result of its timeless magnificence is like an anchor in a world that appears to be spinning sooner on a regular basis. With the change of the yr, it symbolises the connection between actuality, time and our goals for the longer term.”

With moon-phase and date shows being the pure alternative of problems to mark the Lunar New Yr, the Grasp Extremely Skinny Tourbillon Moon unites the technical virtuosity of the self-winding Calibre 983 with the enduring fantastic thing about a pink gold case and eggshell-white dial. Harmonious and completely balanced, the dial is outlined by the show of Northern and Southern Hemisphere moon phases within the higher dial and the tourbillon within the decrease dial. It’s encircled by a peripheral date show, indicated by a red-tipped hand that makes a 90-degree bounce over the tourbillon from the 15th to 16th of each month. Underlining the sense of refinement, the form of the Dauphine fingers is echoed by the elongated arrow-shape of the utilized pink gold indexes. With an magnificence that transcends the ages, this can be a timepiece to treasure over the course of numerous new years.

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