Jaeger-LeCoultre Presents ‘Stroll Into The Daybreak’, A Lovely New Marketing campaign Starring Anya Taylor-Pleasure
Celebrating femininity, Jaeger-LeCoultre’s new ‘Stroll into the Daybreak’ marketing campaign options Anya Taylor-Pleasure in a dreamlike ode to the Rendez-Vous Dazzling Taking pictures Star. Strolling into the daybreak elicits the steps that carry us nearer to realising our desires – the desires that we may need upon a capturing star.
In an evocative new video and collection of images, Anya tells a narrative with out phrases, in a dance sequence of lightness, class and swirling motion that echoes the flight-path of the capturing star throughout the dial of the watch.
Dancing comes naturally to Anya, who skilled as a ballerina and has danced in a number of of her movie roles, as in Final Evening in Soho and The Queen’s Gambit. Way more than an expert talent, dancing is an important a part of her life, she says: “The very first thing I do each morning is dance – loopy dancing in my bed room or kitchen. It makes my spirits soar and units me up for the day. After I’m dancing is after I really feel most alive to all of life’s potentialities.”
‘Stroll into the Daybreak’ evokes these potentialities. Fluid and robust, Anya’s actions mirror her private aesthetic – glossy and complex, characterful and versatile, harking back to the timepiece that she wraps round her wrist.
“The Rendez-Vous Dazzling Taking pictures Star is a miniature murals for the wrist,” says Anya. “The capturing star on the dial is extremely romantic and the glowing blue dial and circles of diamonds make it very glamorous – and but I see it as a watch that might be a real ally for my every day life, from morning till night, counting out the beats of the day.”
Launched at Watches and Wonders in 2022, the Rendez-Vous Dazzling Taking pictures Star was impressed by the wonders of the night time sky. Intrigued by the ephemeral great thing about capturing stars, Jaeger-LeCoultre’s watchmakers determined to seize this uncommon celestial phenomenon in a timepiece. Harnessing their unwavering dedication to creativity – a worth shared with our model ambassador in her appearing profession – they invented a completely new mechanism that makes a star shoot throughout the dial at random intervals, simply as actual capturing stars streak throughout the heavens. Enhancing the impact, a glowing blue aventurine dial is surrounded by a hoop of claw-set diamonds – the signature of the Rendez-Vous Dazzling line.
About Anya Taylor-Pleasure
Born in Miami when her British-Argentine mother and father have been visiting town in 1996, Anya Taylor-Pleasure was raised in Buenos Aires and London, talking Spanish as her first language. Skilled in ballet till the age of 15, she turned to appearing and gained rave evaluations for her breakout efficiency in Robert Egger’s The Witch in 2015. A collection of critically acclaimed roles adopted, together with Edgar Wright’s Final Evening in Soho (during which she revealed a charming singing voice). In 2020, the Netflix hit The Queen’s Gambit shot her star into the stratosphere; her mesmerising portrayal of chess prodigy Beth Harmon gained a Golden Globe, a Display Actors’ Guild award and a Critics’ Selection award. This was adopted by a starring position in Robert Eggers’ The Northman. Throughout 2022, Anya was seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie, and Mark Mylod’s comedy-horror The Menu with Ralph Fiennes and Nicholas Hoult, successful a Golden Globe nomination for the latter. Anya not too long ago accomplished filming the title position in Furiosa, the Mad Max prequel, which is due for launch in Could 2024.
Concerning the the Rendez-Vous Taking pictures Star
Launched in 2022, the Rendez–Vous Taking pictures Star succeeds within the unprecedented feat of capturing a random cosmic phenomenon in a watchmaking complication. Impressed by the rarity and ephemeral great thing about capturing stars, the watchmakers of Jaeger-LeCoultre invented a brand new mechanism, Calibre 734, that sends a star capturing throughout the watch dial at random moments, a number of occasions every hour. The dial contains three layers, the primary of which conceals the capturing star when it’s inactive. Beneath it’s a round disc with a cut-out of the capturing star that streaks throughout the dial when activated by actions of the wrist. Because the star passes, the cut-out reveals a disc of glowing golden steel that accentuates the sense of motion. This stunning complication lends itself to many alternative aesthetic interpretations, offering a great canvas for the ornamental crafts of the Manufacture’s Métiers Rares® atelier.
