Prada debuts ETERNAL GOLD, the primary actually sustainable superb jewellery assortment by a world luxurious model utilizing 100% licensed recycled gold, licensed Recycled Gold, assembly ‘Chain of Custody’ requirements set by the Accountable Jewellery Council. Sustainability is constructed into the core of ETERNAL GOLD, reflecting Prada’s wide-ranging dedication to acutely aware and accountable practices throughout each side of its enterprise. Each step and incarnation of Prada’s accountable gold and diamond manufacturing chain is verifiable and traceable, on the Aura Consortium Blockchain´s platform and will be accessed by Prada superb jewellery prospects who additionally will have the ability to confirm the authenticity of their items. Prada companions solely with these suppliers of treasured metallic and stones who meet the best trade requirements regarding human rights, labor security, environmental affect, and enterprise ethics.
To mark the début of ETERNAL GOLD a marketing campaign celebrates distinctive personalities, whose creativities actually stand outdoors time. They’re distinctive, like each bit of superb jewellery – and their contribution to tradition is lasting. They embody the award-winning American poet and activist Amanda Gorman; the American actor, mannequin, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon. Shot by David Sims, the basic portraits are juxtaposed with pictures with gold reflections – golden youths reworked into the jewels themselves. These photographs, which mix the ideas of historic and avant-garde, replicate the ETERNAL GOLD.

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