In 1957, Tiffany & Co. commissioned Andy Warhol as an example a sequence of greeting playing cards, a creative collaboration that continued till 1962. Sixty-five years later, the storied jeweler famend for its distinctive collections and luxe artwork de vivre has delved into its archives, taking inspiration from the artist’s colourful creations for an distinctive limited-edition present assortment.
A real ode to magnificence, this yr’s Tiffany & Co. presents, wrapped within the iconic blue containers, fuse the celebration of the artwork world with the artwork of giving. Dessert plates, porcelain vide poches, enjoying playing cards, greeting playing cards, Christmas ornaments characteristic Andy Warhol’s authentic illustrations for the American Maison. Fir bushes, magic stars, boughs of holly and bottles of champagne invite you to assemble and rejoice.
“This vacation season, we needed to rejoice Andy Warhol by taking inspiration from the enduring greeting playing cards that he created for our purchasers within the ’50s and ‘60s,” says Alexandre Arnault, Govt Vice President, Product and Communication. “The marketing campaign video brings these parts collectively by paying homage to our longstanding relationship with one of many world’s most celebrated artists.”
For the launch of this Tiffany & Co. x Andy Warhol marketing campaign, the Maison additionally collaborated with up to date artists. Mario Sorrenti, a well-known up to date artwork photographer, directed the marketing campaign movie, paying tribute to the Downtown Manufacturing facility, and captured the marketing campaign imagery that includes Model Ambassador Hailey Bieber. A mountain of Blue Bins reveals dazzling diamonds, an Elsa Peretti Bone cuff or a Chicken on a Rock brooch by Jean Schlumberger, all glowing within the evening in a tribute to Andy Warhol’s boundless creativity.
Commenting on this collaboration, Michael Dayton Hermann of the Warhol Basis mentioned: “Along with celebrating the timeless creations of Tiffany & Co. and Andy Warhol, this distinctive collaboration will generously assist the Warhol Basis’s endowment from which it has distributed over $275 million in money grants to visible arts organizations. The muse is delighted to attract consideration to the enduring energy of artwork with Tiffany & Co. throughout this ‘Warholiday’ season.”
Click on right here to observe the marketing campaign movie with Hailey Bieber